About us

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The Story of Palads Hotel Viborg

The Mission Hotel in Viborg, located at Sct. Mathias Gade 5, was established on April 1, 1935. The white main building has served as a hotel for 88 years (as of 2023) and is thus Viborg’s oldest hotel.

The mansion was originally built in 1899 as a private residence for a wealthy family and was designed by Professor Hans Christian Amberg (1837-1919). He was a trained architect and became a professor in 1894. H.C. Amberg was heavily involved in restoration work and aimed to preserve everything of historical value, including Ribe Cathedral. In 1908-10, he constructed the spire of St. Nikolai Church for brewer Carl Jacobsen and reconstructed the church itself in 1915-17. In Viborg, he was known for his stepped gables, including those at Karnapgården, Sct. Mathias Gade 9, and the Savings Bank’s extension at Sct. Mathias Gade 51.

After its inauguration in 1935, the hotel went through a very turbulent first decade with difficult financial conditions and the wartime occupation. Things only stabilized when Viggo Nielsen and his wife Anna Bach purchased the hotel on January 4, 1948. This marked the beginning of a family-owned period that has lasted for over 75 years. The two sons, Ole and Gerner Bach Nielsen, took over ownership and management in 1972 following Viggo Nielsen’s untimely death. Under their leadership, the hotel expanded from 32 rooms to the current 115 suites, rooms, and apartments and also changed its name to the Palace Hotel along the way. In 1996, the first celebrity handprints were placed in the pavement in front of the hotel, inspired by Hollywood Boulevard in Los Angeles. When the street was converted into a pedestrian zone, most of the tiles were removed and placed in the hotel’s entrance area, where they stand as our ‘Wall of Fame.’ In February 2023, Klaus Bach Nielsen, the nephew and grandson of Viggo Nielsen, became the director, marking the entry of the third generation of the Bach Nielsen family to continue running the hotel. To put Bach Nielsen’s long ownership into perspective, when Viggo Nielsen took over the hotel, there were stables in the backyard for guests’ horses, and today, there are charging stations for electric cars instead. They also had their own laundry facilities in the basement, raised their own beef cattle for the restaurant, and held a daily morning devotional service for employees and resident guests at the hotel for 40 years.

Viborg's cozy and charming city center

Viborg’s historic Palads Hotel is located in the heart of the city’s cozy and charming center. The city’s pedestrian street – Sct Mathias Gade – starts right at the hotel, but you can still drive directly to our parking spaces outside the main building.

The reception is located in the white main palace building from 1899. Here, you immediately sense the hotel’s long history when you step inside through the unique ‘Wall of Fame,’ where we celebrate many of our regular guests’ sporting and artistic achievements.

The reception is open daily from 06:30 AM to 10:00 PM.
Check-in from 2:00 PM. Check-out by 11:00 AM at the latest.

We can be reached by phone around the clock.

facade Main Building

Breakfast restaurant

Please note that our restaurant is only open for our breakfast buffet or for the purchase of drinks such as wine, beer, or others.

In addition to a good breakfast, you’ll also find a warm and welcoming ambiance, as well as a terrace where you can enjoy a glass of wine or a cold beer in the sunshine when the weather permits.

We offer eggs, brunch sausages, delicious bread and cold cuts, as well as a selection of cheeses, yogurt with homemade compote, juice, gluten-free and lactose-free options, and many other delights.


Our services and facilities

We look forward to making your stay something truly special


Breakfast buffet is served on weekdays from 06:30 AM to 10:00 AM. Breakfast buffet is served on weekends from 07:00 AM to 10:00 AM.

Free parking

Free parking for hotel guests


Free wireless internet in all rooms


Price guarantee with direct booking


Our guests have free access to Jyllands-Posten's digital edition during their stay

That's what our guests say